Jekyll2026-05-12T08:27:23+00:00https://www.imatter.io/feed.xmlI Matthieu SchollerI’m Matthieu Scholler. This blog is a journal of my journey building a startup: what I try, what I learn, and what I get wrong along the way.Matthieu SchollerJumping on the band (bland?) wagon2026-05-08T09:00:00+00:002026-05-08T09:00:00+00:00https://www.imatter.io/jumping-on-the-bland-wagonSoftware is going through an AI revolution. Being a software engineer today is like being a farmer in the 18th century and overnight, you are transported to the 21st century. You had a small field and an ox, and now you have to deal with GMOs and tractors. You’re now producing huge quantities in a shorter amount of time, and it looks great. Which mostly makes up for the bland taste. As with agriculture, AI revolution is both revolutionising how we make software, and the software itself. An overnight double revolution.

Dear reader, a quick tangent to say I’m sorry. I am leaving out the huge negatives of both modern agriculture and AI. Talking about true negatives and dangers, not just blandness, will be for another post.

Back to the software double revolution and the rest of my case. I am also facing an internal revolution. I am mid-life and mid-career, and I cannot ignore my internal voices. For half my life, these voices have been telling me to start trusting in me. And mid-life does imply another half-life to go. A half-life is both a lot of time, and very little time. I’ve got to do something. This triple revolution gets me in a perfect storm for my middle-aged self to start the startup adventure. My situation isn’t unique. I am aware many are making that exact same jump at a similar time in their life. And the problem I want to solve is being solved by many. But let’s look at ecosystems in nature, there is an infinite way to solve the same problems, and thrive. And we have that whole new ecosystem to fill. I just hope my attempt won’t be too normalised, or bland.

(Another quick tangent for another massive negative ignored. Most startups fail. Statistically, another post about failure is likely to happen as well.)

]]>Matthieu SchollerAbout this blog2026-05-07T09:00:00+00:002026-05-07T09:00:00+00:00https://www.imatter.io/about-this-blogHi, I’m Matthieu and you are reading my blog. I like to write about ideas, learnings, reasonings, and opinions, which may or may not be rants.

You might have caught on this blog domain, “imatter.io”. imatter was an early option for my not-yet-public TaskMatter app, and I got the domain. I then realised the therapy baggage behind “I matter” would work well for the kind of blogging I want to do. This blog is a little bit therapeutic, forcing me to clarify what I think, and what I want to do. If it allows me to connect with others and learn from each other, that’ll be a cherry on top.

Now, that’s not all there is. There’s another meaning to “I matter”. In a world where AI can be framed as a replacement for human work, I matter is also a reminder that our welfare is the point of all this. It argues that we should flip the narrative. Instead of focusing on AI replacing people, we focus on the people getting superpowers. People can now achieve goals that were previously out of reach.

This narrative flip is at the core of the software I’m building. My software is designed to help us understand how to get to our goals, and then focus on what matters so that we can reach these goals, whatever they are. This blog relates my experience building that software as well as my own experience using it.

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